Customer First Automation: The Path to Repurchase
Speaker: Mark James, Chief Strategist at Customology
About the session: Marketing automation is not a silver bullet. Don’t solely rely on it to grow sales for your brand. It’s the customer thinking and strategy that goes into it which delivers the results and kind of outcomes that marketers strive for. Brands should be taking full advantage of automation across multiple channels, and using it to communicate only relevant information, tailored to each and every customer.
During this session, we will demonstrate that you already have everything you need to activate the path to repurchase and increase customer lifetime value through effective automation. We will share a best-practice case study of how a ‘customer first automation’ approach helped a leading brand achieve their highest ever ROAS and 50% company growth.