Earn My Attention: How to Create Content That Your Customers Want to See

Speaker: Kurt Sanders, Director of Strategy at The Content Division

About the Session: Why are you doing that video? That EDM? That blog? That horrifying Tik Tok post nobody will see? Your content needs to come from a place of truth for the people consuming it. So how do you get there, and what groundwork do you need to do to make sure it delivers? In this session, you’ll learn that as much as marketing seems to have changed, it really has stayed the same. We just have more and more ways of getting there.

Find out what to do before you even touch a camera, a computer or the publish button on Tik Tok.

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